Responsable Marketing

Description:

OneClick is one of Algeria's leading fintech innovators, building a digital-first ecosystem that powers mobile top-ups, gift cards, subscriptions, digital payments, and an expanding suite of financial services. With a fast-growing user base and multiple product lines, OneClick is building the foundation for a full super-app experience in Algeria and emerging markets.

Own marketing at OneClick — the full strategy and everything that makes it happen. This is a hands-on leadership role: you set the marketing strategy and execute it — across campaigns, paid ads, content, social media, brand, and growth. You manage our creative agency as your delivery arm, you own the numbers, and you are the single person accountable for how OneClick reaches and converts its customers, both B2C and B2B.

Responsibilities:

• Define the marketing strategy across all our product lines — from top-ups and gift cards to the Super App

• Build and run the go-to-market plan for each launch: positioning, messaging, channels, and timing

• Own both B2C (consumers) and B2B (resellers, agencies, merchants) marketing

• Plan, launch, and optimize paid campaigns on Meta (Facebook & Instagram) and TikTok

• Extend to Google and other channels as needed, managing budget against return

• Own the performance metrics: CAC, ROAS, conversion, and funnel efficiency

• Own the social media strategy and content calendar across all platforms

• Direct the creative and advertising agency — brief them, review their work, hold them to standards

• Own brand consistency and positioning across everything OneClick puts out

• Report marketing performance and growth clearly to the CEO on a regular cadence

Requirements:

• University degree

• 3+ years' experience in marketing, growth, or digital marketing

• Hands-on expertise with Meta Ads (Facebook & Instagram) and TikTok Ads — planning, running, and optimizing campaigns yourself

• Strong strategic thinking — you can build a marketing plan, not just execute tasks

• Comfortable owning a budget and being measured on results (CAC, ROAS, conversion)

• Experience managing agencies, freelancers, or content creators

• Fluent in Arabic and French — able to create and review content in both; English is a plus

• Data-literate — you read analytics and make decisions from numbers

• Organized, reliable, and able to run a department independently

Nice to have: background in fintech, telecom, payments, or e-commerce; experience marketing both B2C and B2B; experience launching new products; familiarity with Meta Business Suite, TikTok Ads Manager, and Google Analytics.

Benefits:

• A front-row seat at one of Algeria's most ambitious fintech companies, building a Super App that will shape digital commerce in the country

• Real ownership and autonomy — your work is seen, matters, and makes a direct impact

• Direct access to the founder and leadership, with mentorship and coaching

• An annual training and development budget to keep growing your skills

• Performance-based bonuses that reward great work

• Salary reviews based on performance, not just time served

• A clear path to grow into a leadership role as the company scales

• Flexible working hours where the role allows

• A young, ambitious team with regular team events and outings

• A modern, well-equipped workspace and the tools you need to do your best work